There are innumerable reasons you may desire a custom banner or signal, and you also never know when you'll. Here are four events for which you might:
A Grand-Opening: Encourage it nicely, and you would like to encourage it, in the event that you are opening a store or shop of any sort. The very first couple of months for any company are critical, as well as just the momentum you have to get through them can be generated by a grand opening that is great.
Going Out of Business Sale: Conversely, you have to advertise just as much if you are having a going out of business sale. This can be your last chance to make a profit on your own investment, so bust out banners and the flags and window images to let folks find out about your going out of business sale. Again, market wherever you can -- you need as many clients as you can as of this final deal.
Special In-Store Promotions: You do not necessarily need to have a sale to get folks in your store. Depending on the type of business you run, attempt to get a celebrity -- nearby or or else -- to do a meet and greet or signing of some sort. Say you have a book store -- get a writer using a novel that is new out to do a studying. Or, if you operate at a sports goods shop, research getting a well known sportsman in the area to sign autographs for a day.
Any Ongoing Promotions: You might have events or special prices once weekly, once a month, maybe even once annually. Or, you might have a sign so you could record on the day and date, made up using a clean place.
No matter the occasion, be sure to utilize any signage that is physical as well as the Web you use. That is what it is there for -- to spread the term about, properly, everything. Use Fb, Twitter, MySpace, a Linked In, everything and what you can. Set up an Yelp accounts so people can later write reviews of whatever you're planning, and make sure you're on FourSquare so people can "sign in" when they see your shop. Custom banners and signs are excellent to get the initial word out there, but you require follow up advice that individuals can conserve on their computers or telephones.