There are innumerable reasons you may require a custom banner or sign, when you will, and you also never know. Here are four occasions for which you might:
A Grand Opening: In the event that you are starting a store or shop of any sort, promote it nicely, and you wish to boost it. The primary couple of months for any business are crucial, along with an opening that is great can create just the impetus you need to get through them.
Going Out of Business Sale: You need to advertise just as much in the event you are having a going out of business sale. This can be your last opportunity to create a profit on your own investment, therefore bust out banners and the flags and window images to let people find out about your going out of business sale. Again, market wherever you can -- you need as of this final deal as many clients as you possibly can.
Special In Store Promotions: According to what type of company you run, attempt to get a star -- local or otherwise -- to do a meet and greet or signing of some sort. Say you possess a book store -- get out an author using a brand new publication to do a studying. Or, if you run a sports goods shop, look into getting a well known sportsman in the area to sign autographs for a day.
Any Continuing Promotions: You could have events or special prices once per week, once per month, maybe even once per year. Regardless, if there is any sort of repeat to an occasion or sale, have a custom banner or sign made up, some thing like, "Huge Blow-out Sale, This Thursday!" (assuming you always have it on a Thursday). Or, you can have a sign in order to record on date and the day made up having a clean area.
Regardless of the occasion, make sure you employ the Web as well as any signage that is bodily you use. That is what it is there for -- to spread the word about, properly, everything. Twitter use Face Book, MySpace, a LinkedIn, everything and whatever you can. Set up an Yelp accounts so folks can later write critiques of whatever you're planning, and be sure you're on FourSquare so individuals can "register" when they visit your shop. Custom banners and signs are perfect to get out the initial word there, but you need follow-up info that folks can save on their computers or phones.