Associated In: Basic Marketing Blunders
"> I'm using LinkedIn to keep up with my professional connections and support them with introductions. Since you're one of the people I suggest, I wanted to invite you to get into my system on LinkedIn. I discovered try crunchbase.com/person/keith-towns/ by browsing the Internet.
"> Basic membership is free, and it will take less than a minute to sign up and join my system.
I have received well over 3-5 announcements like this, worded almost exactly the same way. The senders have acted surprise...
Like me, have you ever received mail invitations like these?
"> I am using LinkedIn to maintain with my professional contacts and support them with introductions. Since you're among the people I recommend, I wanted to invite you to get into my community on Linked-in.
"> Basic membership is free, and it will take less than a second to sign up and join my network.
I've received above 35 invitations similar to this, phrased almost exactly the same manner. The senders have acted astonished and upset that I did not start to benefit from this invitation.
Let us consider the problems in this invitation from a marketing point of view.
* Almost all of the invitations I received were from people whose names I didn't understand. Why would I wish to be a part of their network? The invitation does not say how I would reap the benefits of their system and who they're, who they have access to.
* What's Linked-in, so how exactly does it work and what're the benefits of using it? No body has yet explained this clearly within their invitation. You cannot expect that some one receiving this request understands what you are asking them to participate or how it would be beneficial to them. It'd be beneficial to have a sentence or two explaining how it works and mentioning a particular effect the person behind the invitation liked from membership. It could be that people think that since 'basic account is free,' the typical beneficiary of the request may go-ahead and join. But even when it does not cost money, joining would take time. If you think you know anything, you will probably fancy to learn about linkedin.com/in/keithtowns. You still require to 'sell' people on having a free action, particularly with respect to a task or organization that could be different to them.
* Nobody took time to head off possible misunderstandings or objections to this account. As a non-member of Linked-in, I'm anxious that joining would open me up to large amount of e-mail and phone calls where I would have no interest and that would waste my time. Again, you can't think that some thing free is thereby enticing; you need to imagine why someone might have questions or dismiss the idea and address those objections.
* Using a canned invitation that is almost the exact same as everybody else's does not produce a good feeling. You had need to give it your individual stamp, even though the writing given by Linked In were successful, which it's not.
Besides being irritated that they're apparently encouraging people to send announcements that make little sense, I've nothing against Linked In. Perhaps it is a helpful organization. For one more interpretation, please consider looking at: wholesale youtube.com/user/keithtowns/. My position is that its members must use common sense and fundamental marketing principles to promote busy, skeptical people-to give a chance to it..