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How Important Is Search Engine Optimization Marketing For A Business?

Till the recent past most of the businesses hadn't recognized the importance of search engine optimization marketing. These days they aren't hesitant to spend lots of cash on these campaigns as they know that it can be extremely helpful for their business. It has been found that just in year 2004 businesses spent over 12 billion dollars so as to get the sites on the top ranks.

As the importance of SEO marketing is increasing, Google being one of the most favored all over the world, has a net worth that is over 50 billion dollars, which more than two times of that of General Motors. Microsoft has also started involving itself in SEO and is slowly evolving into a competitor for Google.

This would only mean that businesses are going have to spend even more of their money on marketing if they want to remain in the game. Businesses do not mind spending so much money on marketing techniques because they know that this would aid them to achieve sales, that will finally result in them getting lots of profit for their business. Do check more about Johnny Crawn and Michael Rosales .

The search engine optimization business has enjoyed success mainly because its an ever changing industry and because of this web sites would be needed to be serviced frequently if they want to stay in the top ranking. If you ask experts they'll tell you that there will never be a formula to get high rankings.

Google takes into consideration almost 100 different aspects before assigning ranks for the websites. The companies which are offering these services need to keep changing their strategies because search engine optimization marketing is continuously changing. If these companies want their customer's websites to get top ranking and remain the top they will have to search continuously for new techniques through which they can remain on top.

It is a known fact that search engine optimization marketing is one of the best kinds of web marketing out there these days. These advertising methods are way more effective than the other techniques like banner ads and sponsored links.

More than 70 percent of the individuals who use the web are dependent on search engines to find what they are searching for. And because of this businesses will continue to fight to get the top spots on the search engine results.