The Importance of SEO
SEO a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. This field of marketing online never rests, much like your competition. SEO is a constant evolving technology that keeps even the seasoned pros on their heels. It was not too many years ago that search engine optimization and submission were considered fairly easy. Those days are far, far behind us.
Search engine optimization in today's online environment can be difficult and confusing. When starting out in this field some try and beat the search engines through b