Do You Have a Fan's Perspective for Your Football Club?
My experience with football clubs is that they concentrate all their energies on football to almost the total exclusion of everything else. They sleep and dream football and football only. Football clubs see fans as a essential distraction and often pay lip service to how they deal with them.
I have a completely different view of how football clubs ought to be run. I think a great club ought to invest as much work growing their fan base as they invest on the football side of issues. I am not in the least saying that grow a fan base and then create a club. No. I am saying that, have a club but spend much more effort growing your fan base. The reasoning behind this is that, you can purchase anything else in the club but you will not be in a position to purchase fans. Getting fans will attract the wealth for the club that will afford every thing else a club requirements.
A fan viewpoint is your club outlook to fans and what you have to do to get them, maintain them and use them for the advantage of the club.
To grow your fan base you should have a a proper fan viewpoint and approach every thing with a initial-tier attitude. This indicates that all your programmes towards obtaining and keeping fans should be in place and whatever you do, should be done very well. There ought to be no opportunity for errors.
The first question the club has to ask itself is whether fans have a place in the club. If the answer is yes, then the club should find out exactly where to discover these fans and who these fans are going to be. When these questions are answered then the club must move to place in place activities that will deliver the fans, maintain the fans and develop the fan base.
A club has to keep the fans in the loop, you have to listen to what they want and also inform them on the goings on in the club constantly. When you listen to them on a constant basis you provide what they want and in so doing you produce a sense of neighborhood. A sense of community is most noticeable when strangers greet each other simply because they are wearing a jersey of the same club. This connection and pride is what creates a soccer (football) club other than a group. Remember a team is what people watch and have no connection with a club on the other hand is what fans are connected to.
A effective fan viewpoint will attract on and off the field success to the club. It is the corner stone of home grown sustainable success as opposed to bought achievement.