Do You Have a Fan's Viewpoint for Your Football Club?

My encounter with football clubs is that they focus all their energies on football to almost the total exclusion of every thing else. They sleep and dream football and football only. Football clubs see fans as a necessary distraction and frequently pay lip service to how they deal with them.

I have a totally different view of how football clubs should be run. I think a fantastic club ought to spend as much effort growing their fan base as they spend on the football side of issues. I am not in the least saying that develop a fan base and then produce a club. No. I am saying that, have a club but invest more work growing your fan base. The reasoning behind this is that, you can buy anything else in the club but you will not be able to purchase fans. Having fans will attract the wealth for the club that will afford every thing else a club needs.

Fan Perspective

A fan perspective is your club outlook to fans and what you have to do to get them, keep them and use them for the benefit of the club.

To grow your fan base you must have a a correct fan perspective and approach every thing with a initial-tier attitude. This means that all your programmes towards obtaining and maintaining fans should be in location and whatever you do, ought to be carried out very well. There should be no chance for mistakes.

The first query the club has to ask itself is whether fans have a location in the club. If the answer is yes, then the club should discover out exactly where to find these fans and who these fans are going to be. When these questions are answered then the club should move to place in location activities that will deliver the fans, keep the fans and develop the fan base.

A club has to maintain the fans in the loop, you have to listen to what they want and also inform them on the goings on in the club constantly. When you listen to them on a continuous basis you provide what they want and in so performing you produce a sense of community. A sense of community is most noticeable when strangers greet each other simply simply because they are wearing a jersey of the same club. This connection and pride is what creates a soccer (football) club other than a team. Remember a group is what people watch and have no connection with a club on the other hand is what fans are connected to.


A successful fan perspective will attract on and off the field success to the club. It is the corner stone of home grown sustainable achievement as opposed to purchased achievement.