Women are major electronics customers abc
Women are taking a greater curiosity about, and have a more sophisticated knowledge of technology than previously. Get supplementary information about gaming accessories by going to our compelling portfolio.
Girls actually spent this past year more on technology than men, in line with the Consumer Electronics Association. I-t says girls accounted for $55 billion of the $96 billion allocated to technology equipment (information from a January 6 CEA pr release).
Women are increasingly interested in tools, from DVD players to cameras, for themselves or birthday gifts for their own families.
Very nearly a third of women consider themselves early adopters prepared to get cutting-edge consumer technology.
CEA reported that women-in the United States have become prone to use consumer electronics. CEA's research gives detailed information about the attitudes, purchase factors, choice impacts, purchase stations, recent product ownership, and future purchase intent. Here are some of the findings:
Women are involved in 8-9 percent of all electronic devices purchase decisions.
84-86 of women think that new technologies can improve their lives.
48-inch of women age 1834 own a camera.
The CEA study noted that women have very positive responses to specific technology areas, like HDTV, mobile phones, and photography.
Women do have more buying power and technology is increasingly used by them to handle their busy schedules. Women's level of comfort with technology are at an all-time high. Discover further on our affiliated site - Browse this link: electronics contract manufacturing.
Women want services and products that make it easy to connect and make it easy to operate; minimal wiring or no wires at all; thin, well-designed products; making electronics for sale in different colors is not very important; low on setup and high on usability. To get extra information, please consider checking out: electronic contract manufacturers. Usability often is an important factor to women when they buy technology;
At CES, planners put big white ads saying 'Technology is a Girl's Most useful Friend,' although the group's own re-search found a third of women surveyed do not like products with girlie colors. If you are interested in video, you will possibly claim to read about pcb assembly.
When searching for electronics nearly three-quarters of women surveyed complained about being ignored or patronized by sales agents.
A growing number of companies are needs to target their wares toward female customers.
Sony is outfitting its electronics with features that many women seek and is creating Sony Style stores to appeal to womens choices by creating an environment where women feel comfortable. A lot of Sonys efforts are dedicated to functionality.
Women are becoming involved and informed in engineering areas where they once had little or no existence..