Importer to launch Tunisian olive oil.

Summary: La Rioja, headquartered in SEuo Paulo, is going to bring

to the Brazilian market, in September, brand RiviE re D'or, from

Tunisia. The Arab country is the fourth largest olive oil exporter in

the world.

SEo Paulo - La Rioja, one of the largest olive oil importers in

Brazil, is going to launch a Tunisian product on the Brazilian market in

September. The company should make use of its participation in the Nova

Equipotel, a fair in the hotel sector to take place between September 15

and 18, in SEo Paulo, to present to the market olive oil "Riviare

D'or". According to information disclosed by the importer, the

differential of the Tunisian product is the taste. Tunisia, an Arab

country in North Africa, is the fourth largest global exporter of olive

oil, losing only to Spain, Greece and Italy. Together, the Arab

countries export around US$ 1.4 billion in olive oil per year.a La Rioja

is also going to launch at the fair in SEo Paulo lines of olive oil from

Greece and Spain. The company works with the import of several kinds of

foods, ranging from cod and dried fruit to drinks, cheeses and pickles.

La Rioja is headquartered in SEo Paulo. The company was established in

the 1940s as a vegetable stand run by Salvador Gonzalez Rodriguez. It

then became an office and later a wholesaler, always in the hands of the

same family. The first La Rioja shop was opened in the 1990s. The

company is now one of the largest Brazilian groups in the import of cod,

olives, dried fruit, beverages, cheese, pickles and spices. Nova

Equipotel, in which the company is going to participate, is the largest

hotel sector fair in Latin Athens Search Engine Optimization America. This year it should receive 50,000

visitors at Anhembi Exhibition Pavilion, in SEo Paulo. Around 1,000

exhibitors should participate in the fair.

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