THE ADVERTISING hundred: HOUSE OF BLUES: MICHELLE STEINBERG

Nevertheless PR is her shtick at Home of Blues, Michelle Steinberg is truly the Business's prime advertising pro. Because publicity may be Doldrums uses' just advertising willpower Home that's.

"We don't do any promoting," says Ms. Steinberg, the VP-company public-relations dOMAIN Integrated who, at 29, oversees PR for a firm that provides tremendous Michelle Steinberg dOMAIN press protection everytime it starts a club, emits a record or revs up its site (www.hob.com). " is press-powered."

Residence of BluesA nightclubs in Myrtle Beach and L. A. New Orleans, S.C. , take on chains for example Hard-Rock Cafe and World Artist, but an inspired restaurant jobs not alone as greater than HOB. Additionally it offers its own record-label, submitting team, production organization and new media device.

Microsoft. Steinberg's work would be to keep creating ways that are fresh to tell the entire world-via extensive advertising coverage -that Home of Doldrums can be an entertainment venue and much more.

For your starting of Chicago's Property of Doldrums past Nov, for instance, Ms. Steinberg developed a plan to amaze beginning work contains (and HOB buyers) Dan Aykroyd and James Belushi using fellow alumni from Subsequent City, "Saturday Night Live" and various flick co-stars. others, John Landis and Chevy Chase surprised both onstage, and editors had a zenith. The results, according-to On-The-Scene Production, a video-monitoring support: over 47.9 mil digital marketing thoughts that are gross.



When it turned a Baptist chapel across Centennial Park into a short-term Household of Blues place, hOB produced a splash at last summeris Olympic Activities in Atl, too. In accordance with Burrelle's Newsclip Investigation Service, HOBis Olympics coverage achieved 1.34 billion overall gross impacts in print and electric advertising, worth $19.3 mil regarding a marketing importance.

An expertise and tour team's forty-area "SmokinI Grooves" event expedition of city hip hop bands attained enormous promotion after the Lollapalooza was put by Steinberg -like occasion as "delivering Household of Blues to you personally."