THE ADVERTISING 100: HOUSEHOLD BLUES STEINBERG

Michelle Steinberg is really the Business's best advertising pro though PR is her shtick at Home of Doldrums. That is since publicity could be Blues uses' only marketing willpower Home.

"we-don't do any promotion," states Ms. Steinberg, the VP-corporate public-relations who, at 29, manages PR to get a company that provides great press coverage each time it opens a membership, produces a record or revs up its site (www.hob.com). " Everything we do is press-pushed."



Home of Blues' night clubs S.C., in Beach and Los-Angeles New Orleans and organizations for example Earth Artist and Hardrock Cafe, compete, but a styled restaurant roles not itself as higher than HOB. In addition, it provides manufacturing organization, submitting team, an unique record label and NewMedia unit.

Microsoft. Steinbergis task is to maintain inventing new ways to advise the entire world-via intensive media protection -that Property of Doldrums is definitely much more and an entertainment place.

For the opening of Chicago's Home of Doldrums final Late, like, Ms. Steinberg made an agenda to amaze opening act serves (and HOB traders) Dan Aykroyd and James Belushi using man alumni from Next Location, "Saturday Night Live" and various film costars. others, John Landis, Linda Hamilton and Chase stunned the two onstage, and journalists had a heyday. The outcomes, according-to On The Scene Production, a monitoring service that is video: more than 47.9 thousand electric press thoughts that are gross.

When it transformed a Baptist church across Centennial Playground into a short-term Property of Blues locale hOB made a splash at last summeris Olympic Games in Atlanta, also. According-to Burrelle's Newsclip Examination Support, HOBis Olympics promotion accomplished 1.34 billion total major perceptions in print and automated Michelle Steinberg media, for a marketing worth worth $19.3 mil.



An ability and tour section's 40-town "SmokinI Grooves" celebration visit of hip-hop that is downtown groups achieved coverage that is tremendous after Steinberg located the Lollapalooza -like celebration as "bringing you Household of Doldrums."