THE MARKETING 100: HOUSEHOLD BLUES STEINBERG

Although publicity is her shtick at House of Blues Steinberg is actually the company's top marketing expert. Since publicity may be Doldrums uses' only advertising discipline Home that's.

"We don't do any marketing," claims Ms. Steinberg, the VP-corporate public-relations who, at 29, runs PR for a firm that generates massive media coverage everytime it opens a team, emits accurate documentation or revs up its internet site (www.hob.com). " Everything we do is coverage-pushed."

House of BluesI dance clubs S.C., in La , Chicago, New Orleans and Beach , take on stores such as Globe Artist and Hardrock Cafe, but HOB placements itself dOMAIN Integrated as higher than a bistro that is inspired. It also provides generation firm, submitting department, an unique record-label and new-media device.

Microsoft. Steinberg's work is always to retain inventing methods that are new to tell the planet-via press insurance that is extensive -that Residence of Doldrums is an amusement place and more.

For that beginning of Chicago's Residence of Blues final November, by way of example, Ms. Steinberg made an agenda to amaze beginning react serves (and HOB people) Dan Aykroyd and James Belushi with man alumni from Subsequent City, "Saturday Night Live" and various movie costars. Linda Hamilton , John Landis, Chevy Chase among others shocked both on stage, and journalists had a prime. The results, based on On The Scene Generation, a video-monitoring company: greater than 47.9 mil electric press thoughts that are gross.

When it turned a Baptist church across Centennial Park right into a short-term Home of Blues place, hOB made a splash eventually summer's Olympic Activities in Atl, also. Accordingto Burrelleis Newsclip Analysis Assistance, HOB's Olympics promotion realized 1.34 thousand dOMAIN Integrated full gross impressions in produce and electric media, regarding a marketing value.





An expertise and tour team's 40-metropolis "SmokinI Grooves" pageant excursion of elegant hiphop bands reached promotion that is great after Steinberg put the Lollapalooza -like celebration as "delivering you Household of Doldrums."