Google Places and Google Local Business Center - What's the Difference?
Google Realigns Local Listings with Place Pages
Google Local Business Center recently changed their name to Google Places. The change is supposed to align their portal for local businesses with the'Place Pages'they introduced in late 2009. Along with the name change came several other functions you ought to be alert to if you're marketing your local business online.
Google's Place Pages are primarily for local businesses, but additionally they provide useful information regarding cities, neighborhoods, sights, and mass transit stops. You will see a Place Page simply by visiting Google Maps and entering in a research term. When the outcome appear, you will have several results with representative pins on the map. Once you hover over a pin, a field will pop-up and in that box is a'More Info'link. That link takes one to the Place Page for that local business or location.
So when you go to Google Places and complete your information, it will automatically be right here on Google Maps and in Google's local search listings. So whichever platform your customer uses to locate you, they'll be able to find you.
What Else Can I Do With Google Places?
Google also announced several changes along side Google Places rebranding. The major ones are: the ability to define service areas for your business and the ability to use customized QR codes (more about what that is in a minute).
Add Your Service Areas
One of the limitations of dubai freezone companies was the shortcoming for you to define which local service areas you serve. If you are physically situated in one city but service several surrounding towns or wanted to be able to use neighborhood or subdivision names to help narrow down your target market, you couldn't. You had to resort to including this sort of information in the excess description block where your prospects may possibly never see it.
But that's changed. In Google Place listings, you simply list the names of the areas you service in the service areas block and then you should use the excess description block for differentiating yourself. And if you're a home-based business, you can now actually hide your physical address as well. Although it remains to be seen (and tested) if this can hurt your placement.
Customized QR Location Codes
To begin with, a definition is in order...what's a QR code? A QR code is comparable to a traditional bar code except it's two dimensional and holds several hundred time the total amount of information an ordinary bar code can.
Many cellphones have scanners that may scan these codes, so if you have one in your website or in your promotional materials, your customers could scan it within their phone or GPS and contain it bring them directly to your store. It could also let them have additional information regarding your freezone company in dubai like business hours, special deals for people with the code, etc.
The customized QR code that Google Places will automatically create for you personally will require customers to your Google Places Page once they scan it in. So you can put it on business cards, stationary, newspaper ads, or some other printed material and encourage people to discover more about you online.
You can expect that Yahoo! and Bing won't be far behind Google on these developments. After all of the local search market keeps growing exponentially and will simply continue to expand over the coming years. As cellular devices become a straight bigger section of our lives and we leave our home-based PCs and laptops for mobile computing platforms, it will end up even more critical for you personally can be found as soon as your customers go doing a search online for you.