's Traffic Makes It the Web's No. 1 Jewelry Site For October, According to Media Metrix; Average Daily Unique Visitors Are 2.5 Times Nearest Co

Business Editors

MONTREAL--(Organization WIRE)--Nov. thirty, 2000, the Web's leading source of each day jewellery for perform and perform, ranked as the jewelry site in traffic for October, according to data reported by World wide web audience tracker Media Metrix.

Ice. com attracted 963,000 unique site visitors for the month (vs. 535,000 for the next closest traffic website for sale web site) with a daily common of 48,000 distinctive site visitors (vs. 18,000 for the 2nd-ranked internet site), the measurement support reported.

"Targeted traffic not only continues to be strong, but it is making hundreds of transactions daily," stated Samuel Gniwisch (pronounced gen-u-wish), CEO and a co-founder of

"Our strategy of making use of only online promotions--rather than traditional offline advertising--has been a winning approach to building visitors and sales," Mr. Gniwisch stated.

"As an alternative of burning via advertising to develop an image, we have cautiously and deliberately focused on reaching out to consumers on other sites and invested in delivering goods that provide desirable value and style., which earlier in the yr had turn out to be element of Pasadena, CA-primarily based idealab, not too long ago moved back to its hometown of Montreal. "The move to regain our status as an independent firm is portion of a greater overall strategy to carry the company to profitability sooner," Mr. Gniwisch said


The internet site, based in Montreal, was launched by the second generation of the Gniwisch loved ones, which owns a main jewellery manufacturer in Canada.

targets girls mainly in their '20s and '30s, who appreciate jewelry as both a vogue vital and a exciting component of their everyday, time-pressed lives. ladies, a lot of commencing careers and households, want jewelry created and priced for their evolving lifestyles.

Most jewellery retails for hundreds, rather than thousands, of dollars. Free of charge shipping by FedEx Express Saver service is standard. For final-minute consumers, the site will offer eight distinctive pieces of jewellery that can be ordered as late as Dec. twenty, with assured delivery just before Christmas.'sTrafficMakesIttheWeb'sNo.1JewelrySiteForOctober,...-a067443792