How I Knew My Home Decor Retail Concept Was Solid

Last Updated Jul 27, 2010 1:34 PM EDT

By Suzi West, Collier West, Columbus, Ohio

Corporate retail executive Suzi West had always wanted to go into business for herself. Before opening the doors at Collier West, her home d├ęcor store, West spent months working on her business plan, quizzing entrepreneurs she admired and gathering products for the store. In the end, her hard work paid off.

I sell interesting oddities at my shop-chandeliers made of glass and natural items, repurposed lighting fixtures and an assortment of antique items. You could say I'm bringing urban elegance to a Midwestern capital-Columbus, Ohio-that has big-city sensibilities.

Starting at home