Astoria Characters: The Lock-and-Key Lady
In the front window, there's a baby-blue neon sign shaped like a key. The words LICENSED LOCKSMITH glow in gold along its length.
In case you miss it, there's a banner that screams, for all intents and purposes, that this is the one and only Admiral Locksmith (keys made while you wait) that's been on Broadway at 37th Street for more than six decades. It's backed up by a two-story-high marquee that looks as though it belongs on that other Broadway.
If you still don't get it, there are signs that spell things out for you loud and clear: 24 HOUR EMERGENCY SE