Google Penguin Updates and What You Need To Do Now
Yet again the web has broken out in a mass reaction to the drama of Google releasing another update--this time calling it Penguin. If you are not an expert in SEO or web business, what you should do is assess exactly what your issues are if you have them. Obviously, the most significant factor is going to be whether or not your website is going to be affected within the engine's rankings. It's very likely the full effects of the Penguin updates have been felt since it's recent at the time of this writing. If you know that you've been over using a high value anchor text too much, you should expect to see a little bit of a hit. Diluting the site's backlinks with anchor texts that are newer and up to date is one way to fix this.
Google has been a master at creating doubt and frustration amongst the businesses who use it. If you didn't already know, page rank isn't really all that people have believed it to be. Of course, some have sensed a shift from the small topic of page rank into something bigger. That shift puts more focus on the business as a whole and the way that outsiders think about your authority.
But it isn't even that--it's more about the quality of what you offer and the marketing you do for it. After all these years, Google has decided to possibly get more serious about quality. That's why you need to be absolutely certain that all of the various aspects of your business are of the best quality they can possibly be.
If your site has been around for a while, then you need to do something about any orphaned pages. Take this even further, through internally linked pages that have content that isn't up to current standards. You have a few options to choose from here and one of them is deleting the pages altogether. Another option is to update the page to include better content. If you choose this, don't forget to update your page's date as well. How you reconcile your lower quality content pages is your call, but the important thing is to do something about them. Don't try to ignore them; Google has gotten far pickier in terms of what it deems "quality" when it comes to content standards.
You've probably been hearing the word "infographic" more than you've ever heard it before too. Infographics are images and graphics that is incredibly relevant and that contains appropriate descriptions for the graphic's file names. If you want to get more from using infographics, then make them links that are part of your internal link structure or even going to external authority sites. Using these images with a Pinterest marketing funnel will add even more fire power to them. You should know by now that you can do quite a lot with images and that if you don't take advantage of the opportunities you're wasting your marketing efforts. It also should go without saying that high quality graphics will have greater effectiveness, too. People who are veterans of Google search marketing probably aren't going to be all that bothered by the changes that have come about through the Penguin algorithm. They're already used to these sorts of updates, like the Panda ones that have come before. If you have any experience here, you already understand that the name of the game is to figure out what the algorithm wants and then implement the things that will fix it.