Effective Newsletter Marketing Best Practices To Know About
Email marketing has remained one of the timeless traditional digital marketing strategies. Since early 2000 email marketing has helped many businesses build customer loyalty and increase sales and even today, email marketing still continues to be a strong option for digital marketing. However, the key to success in email marketing lies with quality newsletters. After all, there is no need to spend a lot of money getting customers to subscribe to your newsletter only to send them newsletters that they don’t even read. Newsletter marketing can make a big difference in your sales but it all starts with some unique newsletter best practices. Here are some of them:
Mobile Friendly Newsletter Designs
A majority of people these days check their emails through mobile phones. In addition to this, the frequency in which people check mail on mobile is way higher compared to PC. In other words, this simply means that if you are going to target customers with newsletters, there is a big chance that they will read the newsletter if they are mobile friendly. In light of this, always make sure that your newsletters are mobile optimized to increase Newsletter readership.
Know The Perfect Time To Send Newsletters
According to studies, a lot of emails are read and responded to during business morning hours. This would then be the perfect time to send the newsletter. However, it’s not guarantee that if you bombard your subscribers inbox with newsletters that they will read. But even then, when you focus on sending during morning business hours from Monday to Friday there is a chance that readership will improve.
Content Is King
There is no doubt the aim for any email marketing is to ensure that customers read newsletters sent via mail more than one time. There is a big chance that the subscribers you have are also subscribed to other newsletters from your competitors. The question is, what is different about your newsletter that they would want to read and perhaps share? Newsletter marketing is not just about sending newsletters to clients in your mailing list in fact, this is just the easy part. The content of the newsletter needs to be top notch in order to improve conversion rates in the future.
Personalize Your News Letter
Personalizing your newsletter is also a key strategy that can help improve conversions. This is simply because each customer is looking for something specific and if it’s not there in the newsletter, they won’t be interested. The best way to achieve personalization is to segment your mailing list so that you have crucial attributes of each customer. This will then help you to target unique and personalized newsletters that identify with the demographic of each segment. In the end, you will start to see increased readership and conversion through newsletter marketing.
Newsletter marketing can be a powerful tool in building customer loyalty, brand awareness, and increasing sales. Feel free dot get in touch with Bording Cognito today for the best newsletter marketing services in Norway.