Real Money Gaming: The Next Billion Dollar Opportunity?
If online gambling laws continue to be relaxed across the United States, it could represent a massive opportunity for entrepreneurs and investors.
Offline gambling is a massive market with validated demand, and many believe online gambling will be llarger. Overseas, online betting is generating an estimated $32 billion in annual revenue -- nearly the size of the United States casino market. Juniper Research estimates that betting on mobile devices alone will be a $100 billion worldwide industry by 2017.
New Jersey's Governor Chris Christie recently signed a law allowing Atlantic City's casinos to run websites that take bets on games such as blackjack, slots and poker, but require bettors to be physically present in the state. Delaware recently passed similar laws. Nevada's law, signed on February 21st of 2013, lets land-based casino operators offer online poker only.
No one seems more qualified to exploit the opportunity than social gaming company, Zynga, with their established user base, expertise in driving engagement and virality, and iterative data driven product development process. They've already hired an executivefrom 888 Holdings, a gambling company, begun investing in state and federal lobbying efforts, and have applied for an operator license in Nevada and expect to launch their first real-money gaming products in international markets in the first half of 2013.
Partnerships and M&A
Given the lengthy licensing process and regulatory concerns, new entrants are looking to partner with currently existing casino operators.
MGM Resorts and Boyd Gaming Corp, its partner in the Borgata casino in Atlantic City, have arrangements with Bwin.Party, which runs Internet gambling from Gibraltar.
In the U.K., Zynga has partnered with Bwin.Party to offer games such as "FarmVille" slots for real-money betting.
Rational Group, the Isle of Man-based company that operates PokerStars, the world's leader in real-money online poker, acquired the Atlantic Club Casino Hotel, one New Jersey's 12 licensed casinos and will obtain and NJ Casino license with the transaction.
Concerns over social responsibility will have some consequences on investment considerations in the market.
Some large companies have policies against involvement with gambling, which reduces exit opportunities for companies in the business.
In addition, some large public equity investors, such as hedge funds, have policies against investing in gambling related companies and some general and limited partners of venture capital and private equity funds have similar policies, which could reduce liquidity in private markets.
Betable allows social game developers to add real, working gambling mechanics to their games.
Chris DeWolfe, a co-founder of the pioneering social site Myspace, is launching a gaming studio with a gambling component. Investors include Jeff Bezon's, Founder of Amazon, and Eric E. Schmidt, Google's Executive Chariman.
Many believe that online gambling will soon become as simple as buying an e-book or streaming a movie, and that the convenience of being able to bet from your couch, will present incredible opportunities for entrepreneurs.