IBM Video Marketing Services & Solutions

You have a great product that you have worked hard to develop and you know it is innovative, exciting, original, and indispensable. It's a library of video content: 300 hours worth of video content are pushed to YouTube every minute Heck, I even got my start there with a popular show about wine It helped me launch a career and grow a personal brand. We can give you tips on direction, style, length, script, graphics, animation, voiceover, music and promotion. In this chapter we take a look at some popular examples of the promotional video. Forbes found that the most effective types of video content for email marketing were training courses, product demonstrations, product promotions, customer testimonials, and brand messaging. Dharmesh Shah, Founder and CTO of HubSpot says it best: The worst thing to do is make a completely boring video. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year. Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. Discover how to use video to increase your visibility and deliver value to your followers on social media. HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. We were surprised at how few consumers had actually watched video content before downloading an app - but, with many apps still opting for screenshots instead of video content, this could be a reflection on industry trends rather than consumer preference. Free video hosting sites give you a basic set of data including the number of views, subscribers, and shares your videos generate. As my head of marketing likes to say, creativity wins over the cost of production every time. After graduating with a film degree five years ago, I set up Lambda Films, a video production and marketing company in the UK. Lambda was the first regional company to focus specifically on video production for an online broadcast and the processes of marketing video content across digital and . Know the types of video content you want to stream, who will be responsible for creating your live streams and where your content will be shared/repurposed. Adding a video to your website can increase the chance of a front page Google result by up to 53x. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic. Sending video in email is still a tricky business even though marketers have been trying since . Depending on the keyword phrase, we are generally successful at getting your video ranked on page one of Google with our online video marketing. Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. Upload to your About section, with a thumbnail that's larger than the others on your page. To find more tips, tactics and strategies, view a complete library of social media video articles. and analytics are the lifeblood of effective marketing and consumer engagement. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers' lives and collect leads in the process. As with any other marketing projects, video marketing should constantly be tested and improved. And, with over half of businesses still admitting that they struggle to promote their video content, the true potential of video marketing is perhaps still to be unlocked. This lecture looks at how to craft an effective video testimonial to win over potential customers sitting on the fence.