How to Develop An Offline Marketing Strategy
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Most internet marketers spend all of their advertising dollars investing in a variety of web-based marketing techniques. Your particular strategy might involve any number of online marketing tactics, such as Google or Yahoo PPC, having articles written and submitted, video creation and so forth. With all of your internet-based marketing efforts, have you perhaps ignored all of the ways you could be marketing offline? Remember, clients are everywhere! This means that if you only reach out to people online, many people will never hear about you! Many internet marketers don't even know how to begin marketing offline. There are some well-tested strategies for marketing offline; we'll explore of few of them here.
Find out what the laws are in your local area about flier distribution. Can you attach then to house doors? How about placing one under the windshield wipers of cars in the mall's parking lot? Once you've discovered what the law says then you can either print you own fliers at home to save money or you can hire the job out to a local small business that specializes in printing fliers. If you really your to ramp up this technique then you can hire some teenagers or someone off of Craigslist to assist you. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success!
Placing regular display ads in newspapers is another potentially profitable tactic. Did you ever think about trying a small ad in one of your newspaper's sections (which section will depend on what you're selling, of course)? You can experiment with a smaller display ad, which will probably not be too expensive. Thousands of newspaper readers who are not web savvy might see your ad, especially if it's well targeted in the section most suitable for your offer. You might even try offering a coupon code to newspaper readers so that you can track how well your ad performs. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!
Never underestimate the importance of a well placed pen. Finding a company to handle this printing job is easy; there are thousands of places that will do good designs for your business. Once you have them you will most likely exhaust your supply faster than expected. Give some to the cashier at the grocery store so they can give to people when they need to sign a credit card receipt. If it is not against your workplace rules then pass some out to your coworkers and leave a few in the cafeteria. Your public library is another good spot; don't be afraid to walk up to someone and hand it to them. Free pens are well received.
If you take the time and observe your environment you will notice limitless possibilities. Offline advertising does not have to be limited to just a few venues. Your imagination coupled with offline marketing are ingredients that will take you past any realistic goal that you set. Nowadays, there are senior citizens taking classes, hosted by the public library and other organizations, that are teaching them to use the internet; you can reach people like this with offline marketing. The number one thing that you need to understand is that the internet is only a piece of the puzzle. As made clear throughout this thread; you must look for new traffic sources. By using offline marketing you will increase your profits by leaps and bounds!