Need assist With a Little Business Marketing Plan
Most people are not going to whip out their credit card just because you sent them a message about your latest product, service or event. So stop worrying about whether each specific action you take generates a sale or client. Instead worry about building relationships and driving traffic to your site.
But there is a type of marketing research you can do that I've seen work time and time again: talking to your customers. Let's call it "homework" and not marketing research-that'll make it a bit easier for you to consider doing.
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Advertise small then grow from that. Don't try to invest a huge sum of money on an advertising or marketing campaign. Test out your campaigns smalls and see if it works out. If it does, you can start scaling up from the results. If not, you can figure out what's wrong and if it's worth spending more money. Too many businesses spend a big budget from the get go rather than testing.
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4) They need a good reason to take action now. People are super busy. So if they don't take action right now, they're likely to procrastinate then forget all about your offer. That means you need to give folks incentive to act immediately. Think limited availability, limited time offer, early bird rates, special bonuses, emphasizing why waiting would be worse, etc.
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Podcast show notes with links. All podcasts should include notes on what the listener will find, and be sure to include links to any person, business or organization or subject that you discussed.
While it may not be practical or feasible for you to go back and try to reinvigorate these relationships, you can take steps to ensure that current and future contacts do not suffer the same fate. Obviously the key to maintaining relationships is to stay in touch on a regular and consistent basis. However, the biggest challenge we face is one of time.
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Lighting in your retail store or small business. Natural full spectrum lighting makes the colors in your business stand out. Your displays will stand out better. It's also easier on the eyes.
With that said, here are some aspects of what a consultant can assist you with. Brand recognition is critical. That is, if you plan to keep your doors open for any length of time. Your brand is what sets you a part from your competition. It is how customers recognize who you are.
It is important that your expectations for all your small business marketing efforts, but especially your elevator speech, are achievable and manageable. When you are looking for someone to hire you right away you are likely to be disappointed most of the time, and also you will put yourself under enormous pressure. The result tends to be pressing for the sale and that puts many people off completely.
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So if you want to hire someone to help with this, be sure to ask how they come up with the strategy. Then ask about specific results (like increased Website traffic, leads or sales) and check references.