More marketers use social networking to reach customers

Ford Motor offers substantial hopes pertaining to Fiesta, a well known model abroad launching in the U.S. subsequent year.

So how will it introduce the particular subcompact auto in order to Americans? The enormous advertisement blitz about TV? In-house promotions from dealers nationwide?

Nope.

In April, Ford tapped one hundred top bloggers as well as gave all of them a new Fiesta pertaining to six months. Your catch: As soon As any month, they're needed to become able to upload any video on YouTube concerning the car, and they're encouraged to talk -- no holds barred -- in regards to end up being able to the Fiesta in their blogs, Facebook as well as Twitter.

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