Three Effective Local SEO Ideas
Since location based marketing seems to be catching up, it also appears that local SEO is becoming more popular. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.
The best thing you can ever learn about local SEO is to get into your customer's mind and think the way they do. You need to understand the way your customer thinks to be able to determine how they would search online. Therefore, you need to be try and determine how someone would go about finding the products you provide or your site. Let's assume that you are in the furniture business and you sell a wide range of furniture including tables, chairs, sofas, etc. On the other hand, will the searcher be able to find you if you specialize in office furniture and they search for "table?" Will that be an adequate combination? Under no circumstances. An ideal match, though, would be something such as "office computer desk." Don't make the mistake of getting caught up with broad keywords that are popular, which can bring in lots of traffic but won't convert well. You need to employ less popular keywords that are more targeted but offer a greater chance of you getting a customer.
If you want your site to be recognized on a local level then you need to be open about asking for reviews. If you don't take advantage of this technique, you will be missing a lot of great chances. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. Why not use this strategy to its fullest potential?
Targeted Traffic the Local SEO Way
Just take the time to request a review from your customers but do it personally. This doesn't require you to go out and discuss it individually. "We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local," is an effective message you could post. You should put up this message on your site, in your email signature and on your thank you page that comes up after they have gotten in touch with you or signed up for a newsletter. Irrespective of whether they are bad, ugly or good, these reviews will improve the credibility of your company and it will bring you more customers.
Last but not the least; make sure you have your complete mailing address mentioned all over your site, on every page. This is to make your geographical location clear to your visitors so that there isn't a need to search for your address when needed. There are more things involved with local SEO than this, so be sure to learn about them.
In this article we have learned that local SEO is highly important especially if you want to drive quality, localized traffic. The biggest advantage local SEO has is that you won't have to deal with a lot of competition from sites on a global level, making ranking a lot easier.