Three Effective Local SEO Ideas
Local SEO is turning out to be hot and happening nowadays, especially with the location based marketing catching up. In the following article we shall be looking into 3 effective local SEO tips that will help you rank your business high in the search engines for your chosen keywords.
You might find this rather shocking but the truth is that bad reviews aren't really negative. To be honest, no matter how hard you try to turn your business into the perfect company, there is always something that can be improves. So if the users see that a certain company has only positive reviews plastered all over, they might get suspicious and think some thing's fishy. It could even convince them to look for another company that appears more trustworthy and reliable. This is clear proof that you shouldn't take bad reviews in the wrong way. You simply have to treat them as part of your business because that is what they are. As a matter of fact, it is an excellent opportunity for you to make improvements to your product or service to make your customers happy which will also make your reputation better.
Your Business needs to Use Local Search Marketing
You should be open about asking for reviews on your business if you want your site to be known by everyone locally. If you don't take advantage of this technique, you will be missing a lot of great chances. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. So, why shouldn't you enjoy all the advantages of this technique?
It's simply an issue of taking enough time to ask your customers personally to provide a review for you. This doesn't mean you should be going out and asking people individually. You could put up a simple message like "If you could take the time to post a quick review of our company on Yahoo local/Google/Bing, we would greatly appreciate it." This message could be put on your thank you page (after they contact you or sign up for your ezine), in your email signature and on your website. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.
Additionally, you should make sure to add to your website a local telephone number. Since the search engines won't be able to read it, you want to make sure you write out your number in text. 800 numbers are out because you should have a real number proving you are a real company.
Why not? They might look good and professional but they don't show where you are located. So try to keep your phone number as real as possible. When it comes to local SEO, it's not hard to do; but make sure you learn more about this because it will help you build your business. Local SEO works extremely well for the right offline businesses, and if you feel it's for your business - then get cracking on it and make it happen.