What Is Video Marketing?

What is Video Marketing?

Video marketing is not a new concept in the world of small business marketing.

For years small businesses have been using videos to market themselves in the form of TV commercials and advertisements, learning and training videos and engaging promotional content.

In the past, these forms of video marketing were functional and productive, but rather expensive to distribute.

The creation of online video sharing websites such as YouTube has greatly altered this. Now videos can be created and distributed around the world quickly and cheaply.

Small businesses can now use effective videos to market themselves and their services to millions of potential customers for a fraction of the cost.

Essentially, video marketing means to market a business’s products and services through the use of videos and online video distribution channels.

Video marketing can be used in a variety of online mediums, including video sharing websites, social media networks and more. Video marketing differs from the other forms of small business marketing available because it relies on images and sounds rather than text. Videos are more engaging for customers than text is. Videos are shorter, more exciting and easier to follow than traditional text.
It truly is the future of small business marketing.

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