Kohl's launches Food Network kitchenware line

NEW YORK, Sept 12 (Reuters) - Kohl's Corp (KSS.N) debuted a new food Network-branded kitchenware products throughout its retailers upon Wednesday, section of the actual department store's campaign for you to diversify its item line.

Kohl's, situated in Menomonee Falls, Wisconsin, is actually ramping up its distinctive offerings using the add-on of personal labels for example Meals Network kitchen equipment and Vera Wang-branded clothing within an try to broaden its customer base and also make more revenue.

Meals Network is truly a lifestyle television network run by Scripps networks, a new division associated with E.W. Scripps Co. (SSP.N). The Actual network, situated in New York, has an audience regarding about 90 million U.S. households as well as averages greater than 7 million World wide web site customers monthly.

Furthermore for the United States, the actual network is seen in Canada, Australia, Korea, Thailand, Singapore, the particular Philippines, Monaco, Andorra, Africa, along with France.

The Actual collection consists of cookware, bakeware, dinnerware, utensils, cutlery, textiles, pantryware as well as kitchen gadgets. prices range from $10 to be able to $400.

Kohl's will be supporting the launch having a advertising campaign including advertising, promotions, mail and furthermore on Kohls.com.

Kohl's shares were down 41 cents in $53.34 about Wednesday about the new York Stock Exchange. (See here regarding "Shop Talk" -- Reuters' store along with consumer blog) (Reporting by Sarah Coffey)