Kohl's launches Food Network kitchenware line

NEW YORK, Sept 12 (Reuters) - Kohl's Corp (KSS.N) debuted the Meals Network-branded kitchenware product line within its stores about Wednesday, section of your department store's marketing campaign to end up being able to diversify its product line.

Kohl's, located in Menomonee Falls, Wisconsin, is actually ramping up its unique offerings with most the add-on of personal labels like Meals Network kitchen resources and also Vera Wang-branded garments in an make an effort to broaden its client base as well as generate more revenue.

food Network can be a lifestyle television network run simply by Scripps networks, a new division of E.W. Scripps Co. (SSP.N). The Particular network, located in New York, offers an audience regarding with regards to 90 million U.S. households along with averages greater than 7 million World wide web site customers monthly.

Additionally for the United States, the actual network can be observed in Canada, Australia, Korea, Thailand, Singapore, the particular Philippines, Monaco, Andorra, Africa, as well as France.

the line consists of cookware, bakeware, dinnerware, utensils, cutlery, textiles, pantryware and kitchen gadgets. Costs range from $10 to $400.

Kohl's is actually supporting the launch using a marketing and also advertising campaign including advertising, promotions, mail and in addition on Kohls.com.

Kohl's shares had been down 41 cents in $53.34 in Wednesday around the new York Stock Exchange. (See here for "Shop Talk" -- Reuters' retail store along with consumer blog) (Reporting simply by Sarah Coffey)