Getting Better With Email Marketing Through Knowing Great Ideas
If you're trying to market your business, you're probably always looking for new ways to reach a larger customer base. One of the most effective ways to do this is called internet marketing. Read on to learn how you can use this exciting new marketing strategy to revolutionize your business.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
Follow up with contacts you meet at trade shows. Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
While online promotion is essential, don't overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Keep track of the subject lines on e-mails that get opened and those that do not. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This allows you to determine which subject lines are successful and which ones are simply ignored.
Keep your branding consistent at all times. Keep your company's logo and the colors and style you use the same in every email. Use a standard, easy-to-read font. Your recipients will be more aware of the appearance of your messages and focus on them. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.
When developing an email marketing campaign, you must make your material look professional. If it does not look professional, customers will pass over it without paying any attention at all. There are plenty of scams and junk emails going around, and your legitimate marketing campaign must stand out as something they want to look further into.
Include in every email calls to action. Your recipients should know what they have to do in your emails by you telling them directly. If you use links, include instructions on what to do with them. Consider including your call to action at both the bottom and top of your email for ease of use.
Remember that you're working on enhancing your reputation when you're developing your email marketing campaign. Do not take short-cuts, send out emails to the wrong consumers, or try any other deceiving tactics. It is your reputation that you need to protect and how you approach your marketing campaign can make all the difference between good and bad.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending "A" to half of a small test group and "B" to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
As you can see, email marketing is something that any business can use to improve their sales. Soon you'll see a dramatic increase in your profits if you apply the techniques found in this article to your business strategy.
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