If you have been reluctant to do anything on Facebook in terms of business, then it's time to get over it. By this point, there are so many positive things you can do that it's time to make the move. Even Facebook itself feels more like a legitimate business these days, since it is now a publicly owned company. Facebook marketing is not completely the same as what you are used to doing. Actually being able to use it properly and to promote your business is something else entirely; so be sure to use these tips to help you get started doing exactly that.
Make sure you have a vanity URL because after you've set up your page you are automatically given a generic Facebook URL. So, yes you can change the URL to something much better, but only after you get people to follow you or employment devoid like you. This is all about engagement and proving a little bit that some people like what you're doing there. Once you have the followers you need, then be sure your actual business URL will work well and people will not have a hard time remembering it.
If you have a business that is not on the internet, then you should make use of the check in feature that should take you to some good deals. Although most businesses are not aware of this function, but it is a way to get people to like you and notice your business enough to visit it. To make this really work for you, make sure that you are not offering deals that can be found in places such as Foursquare. You want to help out Facebook as much as Facebook helps you. Do not forget to encourage people to like you on Facebook if they want to get good deals because if you don't they will have no way of knowing that these deals exist.
After you are all ready to go, post at sensible times during the day, blog posting ideas and you probably won't post at all at night. People will be in different time zones, and you never know because most of your niche audience may be in the US and not other countries. You do not really want to post during off-times, generally, but it depends on how active your page is. In the end you'll need to test this out and find the sweet spot for your page. You can find a tiny bit of research on this, but the best use of your time is marketing.
Way too much has been said about Facebook, and we know this to be true. That doesn't mean, however, that Facebook is not still important. The impact that this site has had on the entire world has to be recognized, though. What you can easily do is just begin finding out more and then see if this is a good move for you, and you never know.