You have lots of options available to assist your business. You know about marketing and promotions and customer service. You probably even thought about Facebook. You may even have heard that you should start a Facebook page just for your business. However, your business really does need its own Facebook page. Creating a page is a start, but there's more to it. You have to know how to utilize the page and the Facebook system if you want to increase the money that you make for your business. Below are some tips to help you with that.
Always advise Facebook of your plans to promote your business within their system. Facebook tries very hard to be a strictly social site. You will own a Facebook page that lets everyone know how the business is doing. Running promotions and sales solely through Facebook (as opposed to simply publishing an update that tells people about something happening on your site) is frowned upon. fractional coo services There are a few times in which they will let you do this, but you should still ask if you do not want to ruffle any feathers with Facebook.
For over a paid last year, Facebook has been changing pages to its new Timeline format. You have a much better chance of editing and customizing your page for yourself and for visitors this way. The image you use for your profile photo absolutely ought to be your logo (or at least be related to your logo) but now you've got space for your pictures behind it. Why not publish photos of your business or your products here? Make sure that your image is oriented as "landscape" so that they will keep looking good. Whatever else you do, don't let this space sit blank.
And beyond everything else, don't just slap up some snapshots of yourself. This really detracts from your professionalism.
You have to always be marketing your page and getting folks to like it. Yes, be sure you work on this, but don't obsess about it, build your email list through other means, too. If you let this part of your Facebook page stagnate, the only thing that will happen is that you will lose followers. It is rare for people to "like" you spontaneously, so you need to make a concentrated effort to keep those numbers going up.
Maybe you have been hearing about Facebook so much that you're getting a little turned off about it? That doesn't mean, however, that Facebook is not still important. In fact, every day Facebook becomes a more integral part of our society. Just look at Facebook for what it is and what it realistically possible for a business because it will not always be the same for all of them.
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