Just in case you were thinking Facebook was a random fad, you were wrong. This company is a public one now and it is getting stronger every day. More people and more businesses are signing up for it each day. As your business's owner, it's incredibly important that you build a Facebook page for your company. You've most likely heard it often enough by now that you are completely sick of it. It doesn't mean, though, that it's a lie.
Every company and alternate business funding, whether or not it is based on the web, has to have a Facebook page of its own. Of course, small business marketing this doesn't necessarily guarantee profits or money. Here is how you can put Facebook to work to earn more money.
Make sure you have a vanity URL because after you've set up your page you are automatically given a generic Facebook URL. It looks like a system generated password, but after you have gained a certain number of followers (at the time of this writing it is 25), you are allowed to set up a unique URL for your business page. Think of this as proof of social proof, and it makes sense and really is what you want to have, anyway. Nobody wants the ugly URL, and that's another thing plus you can brand your new one a lot easier.
You will want to have a nice picture for the company photo, or your business photo, and you can find all kinds of variations with this. Think about marketing and advertising at Facebook with your logo, and you want an image that is unique in every way. It matters that people think of a business when they see your logo, and it is best to not put the CEO's photo up. So, maybe it's best to hire a professional graphics person unless you have one in-house.
Ask your Facebook followers questions and then actually take their suggestions to heart. New product suggestions are a great idea, as they can potentially expand your range. You might get some ideas for upcoming sales. If you notice a trend for comments about a specific item, perhaps put that out on sale for a short time. You'll create a new level of interaction when you do this. People will tell friends about it and you'll get more Likes as a result. People are far more likely to Like a busy Facebook page, so interact and take action on any suggestions you get.
Yes, a ton of information is available about Facebook and maybe too much. But that is just the media and people like us who try to help others with it. coo on demand The impact that this site has had on the entire world has to be recognized, though. Just look at Facebook for what it is and what it realistically possible for a business because it will not always be the same for all of them.