Knowladge of Dongfeng Motor Corporation
Dongfeng Motor Corporation (its predecessor, the Second Automotive Works) was established in 1969 and it is one of the largest mainstay SEOs in the PRC.. Its headquarter is now located in Wuhan—the capital city Hubei Province in Central China, known as “the thoroughfare to nine provinces”, with its major production facilities distributed in Shiyan, Xiangyang, Wuhan and Guangzhou. DFM has a wide coverage of business scope, engaged in the manufacture, sales and R&D of whole serial commercial vehicles, passenger vehicles, auto parts and components, vehicle manufacturing equipments and auto related business.
Shouldering the heavy responsibility of the People’s Republic of China, Dongfeng Motor Corporation has achieved great development through the years and gradually develops into a large state-owned enterprise and a pillar of the national economy, specialized in auto research and development, manufacturing and sales.
In 2004, Dongfeng Motor Group Co., Ltd (DFG) was established by incorporating DFM’s major business operations , including Dongfeng Motor Co., Ltd, Dongfeng Peugeot Citroen Automobiles Co., Ltd, Dongfeng Honda Automobile Co., Ltd, Dongfeng Electric Vehicle Co., Ltd and Dongfeng Cross-country Vehicle Co., Ltd. DFG was successfully listed in The Stock Exchange of Hong Kong Limited in December, 2005. By the end of 2011, DFM’s total assets amounted to RMB 232 billion yuan and has a staff number of 160,000. Dongfeng Motor Corporation (DFM) sold over 3,07,850 vehicles in 2011, achieving a sales revenue of RMB390.4 billion yuan. In 2012, Dongfeng Motor Corporation ranked No.142 among Fortune Global Top 500, ranked No.16 among top 500 Chinese enterprises, and ranked No.3 among top 500 Chinese manufacturers.
In 2011, Dongfeng own brand vehicle sales has lept over one-million-unit threshold, sold 1126500 units, representing a growth 10 ppt higher than the industry average. The competitive edge of Dongfeng brand commercial vehicles was further consolidated, with total sales ranking industry No.1. Dongfeng brand passenger vehicle business also accelerates its growth momentum, with its product line-up further expanded and its sales growth ranking among top 6 in the own brand PV industry. On December 10th, 2011, DFM officially released its “Qian” D300 business plan for Dongfeng own brand vehicle business. The core objective of Qian plan is to sell 3 million units of own-brand vehicles in 2016, including 1 million units Dongfeng brand commercial vehicle, 1 million units Dongfeng brand passenger vehicles and 1 million units Dongfeng vehicles carrying other local brands. Meanwhile, DFM aims to further develop its CV business to be No.1 in China and maintain among top 3 in the world. DFM also unswervingly strives to develop its own brand PV business into the top league among all local brands. In 2012, Dongfeng own brand vehicles achieved an aggregate sales of 1,121,000 units, ranking among top three. Dongfeng own brand CV sales reached 606,000 units, continuing to take a leading position in PRC market. Among which, HDT and MDT ranked industry NO.1 for nine consecutive years. Dongfeng own brand PV sales reached 515,200 units, representing a yoy growth of 27.29%, higher than industry average by 21.94 percentage.